The program
MIUUM is a chauffeur service in South Florida and a brand of Premium Lane LLC. MIUUM ride texts is its optional text message program: automated updates about rides a customer has booked with us, sent from (786) 823-3369. That number only sends. Calls to it forward to our support line, (786) 894-6989, and every ride text ends with that support line and how to opt out.
We text only customers who turn ride texts on themselves, on one of the screens shown below. Texts are never required to book or buy anything, and we never send marketing texts.
How you opt in
Each opt-in control starts off (unchecked). The words beside it are shown in full, right next to the control, in the customer's language. On the website forms, the mobile number field and the checkbox sit together on the same form, so it is clear which number the customer is agreeing to receive texts at.
1. When you create an account on miuum.com
The Create account form is open to anyone, no login needed: miuum.com/#create-account (or Sign in, then Create account, on any page). It asks for a name, email address and mobile number. Directly under the mobile number there is a separate, optional checkbox, unchecked by default, with the full disclosure under it. The account is created either way; ticking the box turns on ride texts at the number typed above it.
By checking this box, you agree to receive automated ride texts from MIUUM (Premium Lane LLC) at the mobile number above: chauffeur on the way and arrival, pickup reminders, pickup time changes that follow your flight, and charges or payment links for your ride. Message frequency varies, usually 3 per ride. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not required to book. SMS terms · Privacy · Terms
2. At checkout on miuum.com
After choosing a trip and vehicle on miuum.com, the customer signs in or creates an account. The Trip details step has a “Mobile number for ride texts” field, filled in with the number on the account and editable, and directly under it the same separate, optional checkbox, unchecked by default, with the same words (“… at the mobile number above …”). Ticking it and continuing turns on ride texts at the number in the field.
| Language | Label |
|---|---|
| Spanish | Envíenme mensajes de texto sobre mis viajes (opcional) |
| Portuguese | Quero receber mensagens de texto sobre minhas viagens (opcional) |
| French | M'envoyer des SMS sur mes trajets (facultatif) |
3. In your account on miuum.com
Account, Notifications, “Text message updates”: a switch that is off until the customer turns it on, with the same disclosure beside it (“When this is on, you agree to receive automated ride texts from MIUUM (Premium Lane LLC) at [your mobile number] …”).
4. In the MIUUM app
The MIUUM app is in limited release (the App Store and Google Play listings are coming soon). It has the same “Text message updates” switch in the Menu, and a “Text messages too” switch on the screen shown after booking. Both start off and show the same disclosure.
5. Corporate accounts
A company's MIUUM corporate portal has the same “Text message updates” switch in Account. It is off until the account holder turns it on, and texts then go to the phone on that account for every ride booked on it. The words beside the switch: “When this is on, you agree to receive automated ride texts from MIUUM (Premium Lane LLC) at [the account's mobile number], the phone on this account, for every ride booked on this account: chauffeur on the way and arrival, pickup reminders, pickup time changes that follow the flight, and charges or payment links for the ride. Message frequency varies, usually 3 per ride. Message and data rates may apply. Reply STOP to opt out, HELP for help. Not required to book.”
After you opt in
After opting in, the customer gets one confirmation text: “MIUUM: you're signed up for ride texts about your bookings. Msg frequency varies, usually 3 per ride. Msg & data rates may apply. Reply HELP for help, STOP to opt out.”
What we send
Only texts about the customer's own rides. For example:
- MIUUM reminder: your ride is today at 2:30 PM. Pickup: Miami International Airport (MIA).
Help: (786) 894-6989. Reply STOP to opt out. - MIUUM: your chauffeur Carlos is on the way in a Cadillac Escalade. Boarding PIN 4821. Track live: https://ops.miuum.com/share/…
Help: (786) 894-6989. Reply STOP to opt out. - MIUUM: your chauffeur has arrived at your pickup location. No rush, your 2:30 PM pickup time hasn't changed.
Help: (786) 894-6989. Reply STOP to opt out. - MIUUM: Your flight AA 1234 is landing about 35 min late. Pickup moved from 2:30 PM to 3:05 PM, so your chauffeur is there when you are.
Help: (786) 894-6989. Reply STOP to opt out. - MIUUM: $45.00 in post-ride charges for ride #30123 was billed to your card on file ending 4242. An itemized receipt was emailed to you.
Help: (786) 894-6989. Reply STOP to opt out.
Other ride texts follow the same pattern: a cancellation or no-show fee under our Policies and fees, a charge to a card on file, and a secure link to add a card or pay an invoice.
How often, and what it costs
- Message frequency varies with your bookings, usually 3 messages per ride.
- Message and data rates may apply.
- Consent is not required to book a ride or to buy anything.
How to stop, and how to get help
- Reply STOP to any text. STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE and OPTOUT work too. You get one confirmation and no further texts.
- You can also turn texts off in your account on miuum.com or in the app, or ask us to stop by calling (786) 894-6989 or emailing [email protected].
- After replying STOP, reply START to (786) 823-3369 to rejoin.
- Reply HELP for help, call or text (786) 894-6989, or email [email protected].
Booking for someone else
When you book a ride for another person on miuum.com or in the app, the ride is on your account, so its texts go to you, and only if you turned them on. We do not text your passenger. When a travel agent books a ride in your name, you get its texts only if you turned texts on in your own MIUUM account. We never turn texts on for anyone because someone else asked.
Your number and your privacy
- We do not share, sell, rent or provide your mobile phone number, or your text messaging opt-in and consent, to third parties or affiliates for marketing or promotional purposes.
- Carriers are not liable for delayed or undelivered messages.
- We keep a record of each opt-in and opt-out: when it happened and the phone number, plus the screen, the wording, the account, and the IP address and device used when it is made on a screen, or the reply when it is made by text.
- More in our Privacy Policy and Terms.
Contact
Premium Lane LLC d/b/a MIUUM, Miami, Florida. Call or text (786) 894-6989 or email [email protected].