Privacy Policy

Premium Lane LLC, doing business as MIUUM (“MIUUM,” “we,” “us,” or “our”), operates the MIUUM website, the MIUUM passenger app, the MIUUM Chauffeur app and our partner and business portals, and provides chauffeured transportation in South Florida. This Privacy Policy explains what we collect, how we use and share it, and the choices you have. Our Cookie Policy lists the cookies and similar storage our website uses.

Information we collect

• Account information you provide: your name, email address, phone number, password (stored only as a secure hash), account type (personal, corporate, or agency), company name, language and notification preferences, your choices about marketing emails and ride texts, and a record of which version of our Terms you accepted and when.
• Booking and trip information: pickup, drop-off and stop locations, dates and times, number of passengers, luggage, flight details, ride notes, the name and phone number of a passenger you book for, ratings and reviews you give, and your ride history.
• Location information: the pickup and drop-off addresses you enter and, only if you tap “use my location,” your device’s current location to fill in your pickup. Near your pickup time the app may show you your chauffeur’s live location.
• Payment information: card payments are processed by our payment provider, Stripe. We do not store your full card number. With your authorization we keep a secure token for a card on file and its last four digits so we can charge the fare and authorized post-ride adjustments.
• VIP membership information: your plan, billing status, ride count and rewards, and a date of birth if you choose to save one to your membership.
• Messages: what you send us through support chat in the app or on the website (including questions answered by our AI assistant), our contact form, email, or text.
• Device and usage information: app interactions, a random app install identifier, push-notification token, device type, and basic log data used to operate and secure the service. On our website, the cookies and similar storage described in our Cookie Policy.
• Records from our previous booking system: if you rode with Premium Lane before the MIUUM app launched, we carried over your name, contact details and past reservations so your history stays in one place.

How we use your information

• To provide, dispatch, and complete your rides; calculate pricing and quotes; process payments and issue receipts; and provide customer support.
• To send you ride updates and notifications (for example, when your chauffeur is en route or has arrived).
• To keep records of the choices you make, such as accepting our Terms and turning ride texts or marketing emails on or off.
• To prevent fraud, enforce our terms, maintain safety and security, and comply with legal obligations.
• To improve our service, including, only if you accept analytics cookies, measuring how our website is used.
• To send offers and news by email only if you choose to receive them, and, only if you accept advertising cookies, to measure and show MIUUM advertising. You can change either choice at any time.

How we share your information

None of the sharing described below includes text messaging opt-in data or consent (see Text messaging (SMS) program).

• With your chauffeur and the company operating your ride: the details needed to perform the ride, such as the passenger’s name, phone number, pickup and drop-off, and ride notes. Partner companies and their chauffeurs see the passenger’s name and phone number only in the window around the ride, starting 24 hours before pickup, and lose access to them 48 hours after the ride is completed.
• With the business that booked your ride: if a corporate account, travel agent or agency books for you, they can see the booking they made for you.
• With an AI assistant, when you use support chat: the messages you type in the app's support chat, and up to six of your recent trips (pickup, drop-off, dates and totals) so the assistant can answer about them, are processed by an AI model hosted by Cloudflare. The app tells you this and asks your agreement before your first message. The chat assistant on our website also runs on an AI model hosted by Cloudflare and, when you are signed in, can see your recent trips in the same way; the chat window says that answers come from an AI assistant and that messages are stored and may be read by our team. Chats can be handed to a member of our team. Support chat is not used to train AI models, and you can reach us by phone or email instead.
• With service providers who work on our behalf, listed below. They may use the information only to provide their service to us, except where a provider handles it under its own terms as described (for example Google, for website analytics and advertising you have accepted).
• For legal and safety reasons: to comply with law, respond to lawful requests, or protect the rights, property, or safety of MIUUM, our customers, or others.
• In a business transfer, such as a merger, acquisition, or sale of assets.

Website cookies, analytics and chat

• Our website uses essential storage to work, such as your language, theme, sign-in and your cookie choice. It needs no consent.
• Google Analytics loads only if you accept analytics cookies, and Google Ads measurement and remarketing load only if you accept advertising cookies. You choose in the banner on your first visit and can change your choice at any time with Cookie settings at the bottom of every page.
• If your browser sends a Global Privacy Control signal, advertising cookies stay off. We do not respond to Do Not Track signals, because there is no common standard for them.
• Our host, Cloudflare, gives us cookie-free statistics such as page views and loading times. They do not identify you and do not store anything on your device.
• When you open the chat on our website, we store a random visitor ID in your browser and record the page you are on and your approximate city and country, so our team can see where you need help. We keep this presence information only briefly. Chat messages are stored and may be read by our team.
• Our Cookie Policy lists each cookie and storage item, what it does and how long it lasts.

Chauffeurs and partner chauffeurs

This section applies to chauffeurs and partner chauffeurs who sign in to the MIUUM Chauffeur app, and to the partner companies and team members who use the partner portal, rather than to passengers booking rides.

• Chauffeur accounts are created by MIUUM dispatch or by the partner company you drive for, not by self-registration. We hold your name, email address, phone number, and password (stored only as a secure hash), together with the vehicle assigned to you and your availability status.
• Partner chauffeurs additionally provide documents required to operate: chauffeur registration, driver's licence, insurance and vehicle documents, vehicle photographs, and the expiry dates we track to tell you when something needs renewing. Partner team members may upload a government ID for their login. These are uploaded through the app or portal and are visible to MIUUM dispatch.
• When a partner company, travel agent, agency or corporate account signs its agreement in a portal, we record the signer’s name and title, the time, the IP address and browser details, and a copy of the signed document.
• We record trip activity attributable to you: the rides assigned to you, the times you mark yourself en route, arrived, on board, and completed, any stops you log (including the location and start and end time of each stop), notes and trip reports you send to dispatch, and the photograph you take of a vehicle licence plate when verifying a vehicle before a ride.
• We calculate a service rating for you from passenger ratings of completed rides. You can see your own rating in the app.
• You can delete your chauffeur login in the app under Account, or by asking us at miuum.com/delete-account.

Chauffeur location tracking

• The MIUUM Chauffeur app shares your device location with MIUUM dispatch. This is core to the service: dispatch uses it to see which chauffeurs are available and where vehicles are, to tell passengers accurately when their chauffeur will arrive, and to support you during a ride.
• While you are signed in to the app and it is open on screen, the app sends your location to dispatch every few seconds. When you sign out, or close the app outside a ride, location sharing stops.
• While you have a ride in progress, from the moment you mark yourself en route until you mark the trip completed, the app also continues to share your location when it is running in the background, including when your screen is locked or you have switched to a navigation app such as Google Maps, Apple Maps, or Waze. Background sharing is limited to that window. Outside an active ride, the app does not track you in the background.
• Background location updates are based on distance travelled rather than a fixed timer, so a stationary vehicle stops sending updates.
• Your device asks your permission before any location access, and iOS asks separately before allowing background access. You can change or withdraw location permission at any time in your device settings. Withdrawing it does not delete your account, but dispatch will no longer see your position and this affects their ability to assign and support your rides.
• We use chauffeur location to operate and support rides, to give passengers accurate arrival times, and for safety and dispute resolution. We do not sell it, and we do not use it to track you outside the circumstances described above.

Payment and card on file

Who holds the card. Card details are collected and stored by our payment processor, Stripe, on its own systems under its own privacy policy. MIUUM never receives or stores your card number. We keep only the card brand, its last four digits, and Stripe's identifiers for the saved card and for your customer record, so we can show you which card is saved and charge it where you have authorized that.

How a card comes to be saved. Paying for a booking online saves that card against that reservation and authorizes charges for that reservation only. A one-time link sent by our team, which works once and expires 24 hours after it is sent, saves a card on file for future rides; you accept the card-on-file authorization on that page before the card is saved, and we keep a record of that acceptance and quote it back on every receipt for a charge we make by hand.

When you provide a payment card, you authorize MIUUM to charge it for your booked fare and for authorized post-ride adjustments, which may include wait time beyond the complimentary grace period, additional stops, tolls and parking, cleaning, damage, and similar charges described in our Terms of Service and at miuum.com/policies-and-fees. We email you an itemized receipt for any charge made after a ride, Stripe sends its own receipt, and we text the mobile number on your account when you have one and have agreed to ride texts. If your bank declines a charge or requires additional authentication, nothing is charged and our team sends a payment link instead.

How long we keep it. A saved card is removed when you replace it with another, when you delete your account, when you ask us to remove it, or automatically after 24 months with no charge.

Travel agent, agency and corporate accounts

If you apply to or participate in our Travel Agent Partner Program or Agency Wholesale Program, or use a corporate portal:

• What we collect: your name, company, email, phone number, a hashed portal password, your application answers, your referral code, your commission or discount rate and booking/commission history, and internal review notes.
• Payouts and tax information: commission payouts are processed by Stripe. Your bank account details and tax identification information (such as the details on an IRS Form W-9) are collected and stored by Stripe on its own systems under its own privacy policy. MIUUM does not receive or store your bank account or tax identification numbers; we store only your Stripe account identifier and a log of payouts sent. Stripe may generate required tax forms (such as a 1099-NEC) from this information.
• Client and traveler information you submit: when a partner books on a client's behalf, or a corporate account adds a traveler to its roster (name, phone number and usual pickup), that information is collected to perform the rides and is treated as customer information under the rest of this policy. Partners may use client information only to arrange the relevant bookings, as described in the Partner Agreement, and a corporate account must tell its travelers their details are used this way.

Notifications

If you enable notifications, we use a push token to send ride updates to your device through Apple’s or Google’s push service. You can turn notifications off at any time in the app’s Account settings or in your device settings.

Text messaging (SMS) program

MIUUM ride texts is an optional text message program run by Premium Lane LLC d/b/a MIUUM. You join it only by choosing to: by ticking the unchecked “Text me updates about my rides” box under the mobile number when you create an account on miuum.com or at checkout on miuum.com, by turning on “Text message updates” in your account on miuum.com or in the MIUUM app, or, for a corporate account, by turning on “Text message updates” in the corporate portal. We then text the mobile number on your account from (786) 823-3369 about rides booked on your account: your chauffeur on the way (with a boarding PIN and a live tracking link), arrival, a pickup reminder, pickup time changes that follow your flight, and charges or payment links for your ride. We never send marketing texts. Full program details and screenshots of every opt-in screen are at miuum.com/sms.

• Message frequency varies with your bookings, usually 3 messages per ride. Message and data rates may apply.
• Consent to receive texts is not required to book a ride or to make any purchase.
• To opt out, reply STOP to any text (STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE and OPTOUT also work). You will get one confirmation and no further texts. You can also turn texts off in your account on miuum.com, in the app, or by calling (786) 894-6989 or emailing [email protected]. After replying STOP, reply START to (786) 823-3369 to rejoin.
• Reply HELP for help, or call or text (786) 894-6989. The number that sends the texts is not monitored for replies.
• Carriers are not liable for delayed or undelivered messages.
• We do not share, sell, rent or provide your mobile phone number, or your text messaging opt-in and consent, to third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are excluded from all other sharing described in this policy. We use your number to send MIUUM's own ride texts and give it to the chauffeur assigned to your ride so they can reach you; our text messaging provider, Twilio, processes it only to deliver our messages.
• If someone books a ride for you on their own account, the ride texts go to them, not to you. If a ride is booked in your name, for example by a travel agent, you get its texts only if you turned texts on in your own account.
• We keep a record of each time you opt in or out: when it happened and the phone number, plus the screen, the wording, your account, and the IP address and device used when you do it on a screen, or your reply when you do it by text.

Marketing emails

Receipts, sign-in codes, ride updates and membership notices are part of the service and are sent whether or not you want marketing. Offers and news from MIUUM are sent only if you choose to receive them, for example by ticking “Email me offers and news from MIUUM” when you create your account, or by turning marketing emails on in your account. Every marketing email has an unsubscribe link, and you can turn them off in your account at any time.

Data retention and security

We keep personal information only for as long as we need it for the purposes described in this policy and to meet our legal, tax, accounting and dispute-resolution duties, and then delete it or remove what identifies you. When you delete your account, we delete or de-identify your account information as described at miuum.com/delete-account. We protect your information with encryption in transit, hashed passwords, and tokenized payments. No method of transmission or storage is completely secure, but we work to safeguard your data.

Your rights and choices

• You may access, correct, or delete your account information, or request a copy of your data, by contacting us at the email below.
• To delete your account: in the MIUUM app open Menu and choose Delete account, or follow the steps at miuum.com/delete-account. That page also explains what we keep afterwards.
• You can opt out of marketing emails at any time, turn ride texts off in your account on miuum.com, in the app, or by replying STOP, and change your website cookie choices with Cookie settings at the bottom of every page.
• Depending on where you live, you may have additional rights (for example, under the California Consumer Privacy Act or, where applicable, the EU/UK GDPR), including the right to know, delete, correct, opt out of sharing for cross-context behavioral advertising, and not be discriminated against for exercising your rights. To opt out of that sharing, reject advertising cookies or turn on Global Privacy Control in your browser.

Children

Our apps and website are intended for adults. They are not directed to children, and we do not knowingly collect personal information from children under 13.

Visitors outside the United States

MIUUM is based in the United States. Information we collect is stored in the United States and may be processed by our service providers in other countries where they operate.

Changes to this policy

We may update this Privacy Policy from time to time. We will update the effective date above and, where appropriate, notify you in the app.

Contact us

Premium Lane LLC d/b/a MIUUM, Miami, Florida. Email [email protected] or call (786) 894-6989. This policy is governed by the laws of the State of Florida, USA.